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1. be a serious student
2. be a serious athlete
3. be a serious maker
4. be a serious business-person
My advice would be not to take any of them too seriously -- enjoy college, enjoy your sport, enjoy tinkering, make connections. Don't worry about starting a company until after college. Take advantage of your college years to learn, work on other people's projects, try out new things, and invite others to collaborate with you.
If you're brimming with ideas now, you'll have just as many in four (or six or eight) years, and you'll have gained invaluable connections and the know-how to execute on them. (But if before then a great opportunity falls into your lap to start a business with some of your fellow students or professors, don't be afraid to take a sabbatical from being a student and athlete and having a life, and dive into it for six months or a year.)