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With bandwidth usage the diversity of the data retrived over the internet has also gone up. You can't just cache the few most popular websites and save most bandwidth. But bandwidth capacity has scaled a lot so you probably also do not need to.
Also I am very happy that it is not a thing and that ISPs cannot do that. When I go to a website I want to get the website from the webserver exactly as the server delivers it and not some other page that my ISP thinks is how the website should look.
Besides with global CDNs we have something very similar but better anyway. I don't get the site from the other side of the world but from the closest CDN server that does caching. The important difference is that the CDN server is authorized by the website to cache the page and the webmaster has control over what it does.
But how do you know that the cached site is up to date? How does the ISP know that? What about dynamic content? What about consistency between different requests that are part of the same page load?
> Sure but they are some switches away.
My point is that this does not matter much. Usually, at least in non sparsely populated parts of the world with modern infrastructure, these switches are close and there is lots of bandwidth capacity.
I just don't think it makes sense for ISPs to save bandwidth on these links by building their own local data centers when they peer with a CDN data center anyway.
So they found out that different colors have an effect on how persuasive people perceive robots to be? And then they just claim that this is due to genders they associate to the colors? Their metric of a self reported sense of power also seems dubious to me.
This looks like junk science to me.