PsyOps doctrine is an interesting way of saying "the law"... at least until NDAA 2012: https://www.congress.gov/bill/112th-congress/house-bill/5736.

This is propaganda, or advertising, not memeing. Propaganda is used to promote specific ideologies; memes arise spontaneously to counter them. Since all ideologies/-isms are by nature wrong, memes are generally-speaking a good thing. They're on the side of reality. They use rhetoric and fiction to point to the truth, often via some form of reductio ad absurdum. By contrast mainstream propaganda uses facts selectively in order to distort the big picture, mislead or simply distract people.