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Needless to say you get none of that with algorithms. Spotify does recommend some good songs for me regularly and I often add them to “liked” but it’s much lonelier now. Music used to connect me with other people and now it’s just me and my Spotify.
1. The amount of "culture" being created has to be like a magnitude of order greater than 25 years ago. Of course you can't watch all those shows and movies't now. There are too many and it's too much.
2. The algorithms were developed to help with this problem. They are just a poor match for the problem.
But the timing is really funny here, given the massive success Clair Obscur: Expedition 33 is currently experiencing. People have found this game - and it's not by curation. It's by massive word of mouth, as people who try the game tend to tell all their friends about it. In the case where something is really good, people find out about it without curators.
Curators are good for finding some stuff. But the ones so good that everyone talks about? You'll find them anyway.
I even wrote a program to scrape the websites of my favorite radio stations (well the stations of my favorite music directors) and add the songs to a Spotify playlist.
Whenever I meet a teenager today, one of the first things I ask them is "what apps do you use most", but the next thing I ask is "how do you find new music".
The answer is usually something like "I don't know, I just sort of find stuff I guess?". Some have said they follow influencer's playlists on YouTube or Spotify, which I guess is the new version of the music director? Or they just get it from Spotify playlists.
But what's missing is a shared cultural experience. In the 90s, everyone at my school knew those 40 songs that the local stations played. They might know other stuff too, but you couldn't avoid those top songs. It's not the same today. And it's the same problem for visual media. We all knew the top movies at the theater, because it was the only place to see new movies. And we all knew the top TV shows because they were only on four major networks.
Kids don't have a shared cultural experience like I did.