This is nothing about ARMv9 the ISA but much more about their new CEO Rene Haas. Arm has always been pricing their design on the lower end, bundling GPU and other designs IP. I have long argued since they enter 64bit era their performance profile and profits does not align well especially when comparing to AMD and Intel.

Even with the increased pricing the Cortex X5 / X925 and upcoming X6 / X930 they are still pretty good value. Unless Apple has something big with A19 / M5 the X6 / X930 should be competitive with M4 already. I just wish they spend a little more money on R&D for the GPU IP side of things.

Hoepfully we have some more news from Nvidia in Computex 2025

Doesn't ARM have a problem with RISC-V and Chinese CPUs? Long term seems they're bound to loose most of the market by simply being priced out.

Timothy Prickett Morgan is a fantastic writer and analyst. Love reading his stuff.

As an almost exclusively microcontroller user of Arm's products, a big meh from me. v8 is still slowly rolling out. M33 is making headway but I was really hoping for M55 to be the bigger driver.

Before reading article: I would like to know if this architecture will help Linux close to Apple architecture efficiencies....

After reading article: I suddenly realize that CPUs will probably no longer pursue making "traditional computing" any faster/efficient. Instead, everything will be focused on AI processing. There are absolutely no market/hype forces that will prompt the investment in "traditional" computing optimization anymore.

I mean, yeah, there's probably three years of planning and execution inertia, but any push to close the gap with Apple by ARM / AMD / Intel is probably dead, and Apple will probably stop innovating the M series.