Note you have to use their crappy gateways (modem/router/AP) or else. In theory you can use them in bridge mode thus bypassing them having an active AP in your house, etc, but the reality is a bit harder (not getting promised performance, stealth returns to router mode). And if you think you're avoiding those awful yearly calls, there's even more pressure now to switch to them for cellular service, joy.

So they have finally hit there top end price and have decided to lock it in.