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Just two cents based on my usual workflow --
1. I like to compare companies within the same industry, so it would be good if i can ask follow up questions after reading a report like "How does company Y compare with company X on XX metrics?"
2. I understand that the reports are generated by a model; if that is true, maybe you could cross-reference the fillings with their corresponding earnings call transcripts (should be available for free on many investment websites) and highlight what is being discussed/asked in the calls as well
Again, thank you for the great work. Already pinned your site to my browser's investment workspace XD
Charts like that show more detail sure, but everyone freaks out in reaction to them. Always zero out your graphs.
Form 10-K is usually what you'd need to parse for those, maybe with recent stats taken from the 10-Q.
It'd be really great if one could get a report on a company in an industry they're unfamiliar with, with statistics like profit margin available at a glance, and a good description of how they actually operate, what is important to them, what areas of the business actually bring in the money (this is often surprising!) etc.
Things I was also contemplating to implement you can freely steal:
1. Giving a list of potential interesting investments - these could also be behind paywall.
2. Summarize based on sectors to see where there's downturns coming - again maybe paywall this
3. Connect with news-sites or twitter etc.. to see what is happening and what is the sentiment. This is a lot harder as you'll need to either scrape or pay to get that info.
Best of luck