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Right now it's in the experimental stage, with only 6 towers total deployed (only 5 were operational during NAB, and only one in Nevada... so timing, not navigation yet).
The ultimate plan—which is probably dependent on how well ATSC 3.0 rolls out (which has plenty of hurdles[1])—is to encourage broadcasters to add on the necessary timing equipment to their transmitter sites, to build a mesh network for timing.
That would allow the system to be 100% independent of GPS (time transfer could be done via dark fiber and/or ground-satellite-ground directly to some 'master' sites).
The advantages for BPS are coverage (somewhat) inside buildings, the ability to have line of sight nearly everywhere in populated areas, and resilience to jamming you can't get with GPS (a 100 kW transmitter signal 10 miles away is a lot harder to defeat than a weak GPS signal hundreds of miles away in the sky).
The demo on the show floor was also using eLoran to distribute time from a site in Nevada to the transmitter facility on Black Mountain outside Vegas, showing a way to be fully GPS-independent (though the current eLoran timing was sourced from GPS).
[1] ATSC 3.0, as it is being rolled out in the US, doesn't even add on 4K (just 1080p HDR), and tacks on 'features' like 'show replay' (where you tap a button and an app can stream a show you're watching on OTA TV through the Internet... amazing! /s), DRM (at stations' discretion, ugh), and 'personalized ad injection' (no doubt requiring you to connect your TV to the Internet so advertisers can get your precise location too...). Because ATSC 3.0 requires new hardware, consumers have to be motivated to buy new TVs or converter boxes—I don't see anything that motivates me to do so. I feel like it may be a lot like the (forever ongoing) HD Radio rollout.
In a true "end of history" moment, the US and other NATO members discontinued both of their ground-based systems (which are inherently harder to jam due to their much higher transmission power, since transmitters are not power limited) – Omega in the late 1990s and Loran-C in the early 2010s – in favor of GPS, while Russia kept their equivalent functional, and China completed an eLoran network last year.
Add to that the FAA's reduction of their ground-based VOR/DME station network that lets planes navigate when GPS is unavailable...
GPS jamming, and much more concerningly spoofing, will probably quickly come within reach of non-nation-states and smaller groups of all kinds, and ultimately individual actors, and that can't possibly end well for civil aviation if robust countermeasures don't become available very soon.
“Conventional linear TV services alone (albeit ultra-high-definition) may not be sufficient to sustain the terrestrial broadcasting business which requires a large amount of highly coveted spectrum resources. Intelligent media delivery and flexible service models that maximize the network Return on Investment (ROI) is of paramount importance to the broadcasting industry in the new era.”
That's a lot of fancy words to say ‘we're doing this because it makes us more money’ lol
“Recent studies have shown that interactivity between media customers and service providers and between users themselves will be one of the most important features in the next-generation media service. In this document, this unique opportunity is addressed by defining a Dedicated Return Channel (DRC) system for the next-generation broadcasting system.”