Here I am working out TCO costs for a range of mid-sized cars for my next purchase, and trying to decide if the extra $2k for a Prius Prime over a Prius will beat the differential in fuel costs for my driving situation. I feel like a chump, but I know it's the smarter thing to do with my money.

I coworker of mine just spent $100k on a regular old pickup truck that is planned to spend less than 5% of the time doing anything other than commuting him back and forth to work. It doesn't fit in any of the parking garages around here, or in his garage -- he has to park it at the other side of a surface lot because it doesn't fit in the normal spots. It gets like 11 mpg and uses the 92 octane fuel.

Americans won't buy cheap cars, they won't buy upmarket small cars, but they'll burn their children's college fund into the ground for a 2 second gain on 0-60 and bad ergonomics.

I can afford the fancy car, but I'd rather turn $100k into $200k in my index funds and buy an entire apartment in Spain overlooking the Mediterranean with the gains.

We can have nice things, but this is why we can't have affordable things.

I wish it would have adjusted for inflation. One quote: "The average transaction price for a new vehicle sold in the U.S. last month was $48,623, according to Kelley Blue Book, roughly $10,000 higher than in 2019, before the pandemic." However, about 9200 euros of that is due to inflation according to this calculator: https://www.usinflationcalculator.com/

That's a nitpick though. All in all, an interesting article, which can be summarized as: the EV car market is lacking demand, and car makers definitely don't want to make cheap EVs since it's already so hard.

“As automakers were profit maximizing during the supply chain crisis era, you are going to prioritize the bigger vehicles, the more expensive vehicles with their higher margins,” Tyson Jominy, vice president of data and analytics at J.D. Power, told me. “Now we just don’t have” these cheaper models.