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It uses Electrodialysis, which is a mass separation process in which electrically charged membranes and an electrical potential difference are used to separate ionic species from an aqueous solution and other uncharged components.
The no batteries thing is basically irrelevant to the innovation, and in fact Genius Water already offers no battery RO systems, also with questionable benefit (as well as being difficult to work with).
I run a solar and water focused EPC in East Africa and will hopefully be working with these guys in the future when they're off the ground with a commercial system. The potential is extremely high, particularly if the maintenance overhead and operational complexity can come down in practice.