SecretNYC (and all their secret sub brands, one per major city) always sussed me out a bit. They seem to just be blogs about events, but they also host their own, very templated events, like the Van Gogh immersive exhibits and the Candlelight Concerts (among others). They do this in every city and advertise the fuck out of them, which makes them seem more hollow when you see the scale of their enterprise from a 300ft view...
This is great. We should have many more of these. I am always surprised how different cities in other countries are when you travel there vs. what you see in the media. I really think this can bring people together.