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It's browser-based, but there's a Mac (and Windows I think) companion app that records the screen with click-tracking for zooming (as it's not possible with browser screen sharing just yet). It's somehow limited compared to ScreenStudio, and the interface feels cheaper compared to a native Swift app, but for my needs it gets the job done.
I'm a founder at Yarn (YC W24) – we're building in this space and launching on HN soonish.
We often see teams combining ScreenStudio with products like iMovie, AfterEffects, or Veed. Other products in the space to check out are Tella.tv, Kite, or Descript.
For more advanced motion graphics, you'll often need a freelancer or agency.
Feel free to drop me a message (email in bio) to talk through options!
I really don't like these demos, they are really nauseating to me.
As I generally don't like videos with many/fast transitions like many popular YouTube videos and movies are, I'm probably a minority in this regard.
Several folks have already mentioned that the real value of screen capture tools is to create assets that can be used by a person whose job it is to explain abstract concepts to an audience. I would go so far as to say that if you're a founder, hiring someone who is really good at product videos is something you should 100% outsource even if you're talented with storytelling and motion graphics. It's a distraction from your key priorities, and you don't have enough distance from the subject matter to be objective about what's okay vs great.
I'd like to add that it's really debatable that a video where someone rapidly zips around an interface that they haven't used is actually something people want to see. I suspect that on its own, such a video is often not the huge win that it might seem.
Also, if a process is really easy (press a button, enter a credit card) then you can bet your ass people will soon be tired of seeing the same presentation with different marketing copy.
Things that were absolutely novel at one point include: agent chat widgets in the bottom right corner, presentations that tween and zoom on every slide, infinite scroll newsfeeds, captchas. All timeless things people love more and more every day, right?
+1 to that being ScreenStudio.
Sometimes people import ScreenStudio videos into Arcade to add branching, annotations, and get analytics about who is engaging with the tool.
We're about to announce a big release on May 17th which will be very relevant - we're going to show how you can capture beyond the browser and get even more powerful analytics (https://www.linkedin.com/events/7189307779977818112).
Happy to answer any questions here as well.